So many things back in the day came with prizes or extras. It's as if the product itself weren't enough. Manufacturers had to sweeten the deal, somehow. Crackerjacks are famous for the prizes (which have gotten lamer through the years).
Breakfast cereals often included toys buried within their boxes.
Here is a fun read about some of those cereals: https://www.metv.com/lists/the-16-sweetest-free-prizes-that-ever-came-inside-cereal-boxes
Some laundry detergents came with free towels or glassware with each purchase.
You could collect whole sets of dinnerware when you bought Duz detergent - one piece per box. That's a lot of detergent!
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