I've been seeing this display since I was a kid - and that's a LONG time ago! It's the SEE's Candy Santa Display in South San Francisco.
My Auntie Arlene used to work at that See's Candy Store in SSF. Any time we were there, we'd ask our mom if we could visit Auntie, but Mom didn't want to disturb her sister-in-law at work. That was Mom's story, but she also never got us the cakes or sweets at our church bake sales or when the Bread Man rolled around. Maybe she was doing us a favor, not loading our bodies with sugar(which we have more than made up for since then). Auntie Arlene and Uncle George used to send us Mission Pack fruit baskets for Christmas (remember those t.v. commercials? I still remember the song).
Mom would torture us by having us look at that thing until Christmas Day. We kids were hungry/starving most of the time, so food was always a great gift choice. Meanwhile, Auntie, Uncle, and their lucky kids would go off to Hawaii for Christmas. Mahalo, Auntie and Uncle! mele Kalikimaka!